Published date: 9 November 2021

Last edited date: 3 December 2021

This notice was replaced on 30 January 2023

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 30 January 2023)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

United Kingdom

Value of contract

£675,000

Procurement reference

GOLDMK059-22

Published date

9 November 2021

Closing date

9 December 2021

Closing time

12pm

Contract start date

28 February 2022

Contract end date

29 August 2024

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Goldsmiths, University of London has been set challenging student recruitment targets. To achieve these targets, the Communications and Engagement Directorate will use a number of promotional, marketing, recruitment and advertising techniques to attract, recruit and convert the best students for our range of products.

Goldsmiths is looking to appoint an expert supplier to use cutting-edge digital marketing and advertising strategies, alongside a deep understanding of the higher education sector, to offer consultancy based solutions for each recruitment campaign and support the ongoing delivery and optimisation of any digital advertising activity.

Whilst increasing brand visibility and recognition is important, success will be measured against student recruitment related KPIs such as open day registrations, prospectus downloads, website lead generation, applications and enrolments.

As such, we are seeking to appoint a specialist digital marketing agency to support and deliver our student recruitment campaign by managing core paid for digital marketing and advertising for the next three years. The successful agency will deliver Goldsmiths' paid digital advertising campaigns, including the following channels:

Paid search (Google, Bing)

Display (Google, Bing)

Social media (Facebook, Instagram, TikTok, Twitter)

Video (YouTube)

Tenders will be submitted via email to the procurement lead's email address procurement@gold.ac.uk and will be saved in a separate folder unread until after the tender deadline date. They will then be opened and due diligence will be undertaken prior to being sent to the relevant team for evaluations.

More information

Attachments

About the buyer

Contact name

Samantha Lee

Address

New Cross
LONDON
SE146NW
England

Telephone

07497 520139

Email

procurement@gold.ac.uk

Website

https://www.gold.ac.uk/