Published date: 12 February 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 January 2021, 10pm

Contract summary

Industry

  • Marketing services - 79342000

  • Artistic and literary creation and interpretation services - 92310000

Location of contract

United Kingdom

Value of contract

£35,000 to £50,000

Procurement reference

CF/2020/74

Published date

12 February 2021

Closing date

31 January 2021

Closing time

10pm

Contract start date

8 February 2021

Contract end date

30 April 2021

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB require experienced digital copywriters to rewrite content that was initially written for a printed publication and is currently mostly in PDF format. Our aim is to make our Knowledge Library content more accessible by taking it out of PDF and putting it into searchable webpages that are well structured and specific. This is achieved by ensuring that the content is written in plain English, is well structured and meets current SEO best practices.

The Supplier shall be required to provide the following services as part of this agreement:
- Take technical content, that already exists in PDF format or other document formats, and rewrite in a style that meets the AHDB tone of voice for knowledge library content, digital copywriting best practices and SEO (Search Engine Optimisation) guidelines. The content shall be written in templates that AHDB will provide.
- The Supplier shall supply web-suitable content to AHDB in the format of a Microsoft Word document.
- Write new introductions & new titles that meet digital copywriting & SEO guidelines.
- Respond to and correct work in accordance with any feedback provided by AHDB, in accordance with the required Service Levels.
- Be willing to suggest innovative ways for how content and structure of the content can be optimised.
- Comply with the AHDB guidance on digital content when undertaking the Services under this agreement

For further details please see the Request for Quote document

More information

Previous notice about this procurement

AHDB - Digital Copywriting for Knowledge Library

  • Opportunity
  • Published 8 January 2021, last edited 20 January 2021

Attachments

Additional text

The populated Response Form and supporting documents should be emailed to: Research@ahdb.org.uk by 10pm on Sunday 31 January 2021

The deadline for clarification questions is 21st January 2021.

Award information

Awarded date

7 February 2021

Contract start date

8 February 2021

Contract end date

30 April 2021

Total value of contract

£45,682

This contract was awarded to 4 suppliers.

Proseworks Ltd

Address

17 Hampden Way, Rugby, Warwickshire, CV22 7NW

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Lara Kavanagh Ltd

Address

5 Kensington Gardens, Bath, England, BA1 6LH

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

VICTORIA GREENWOOD

Address

14 Sanderling Way,Bishops Cleeve
CHELTENHAM
Gloucestershire
GL52 8GR
GB

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Rachel Ramsay

Address

Flat 5 Wychwood House, Enstone Road, Charlbury, Chipping Norton, OX7

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Diana Rees & Kate Harries

Address

AHDB, Stoneleigh Park
Kenilworth
Coventry
CV8 2TL
England

Email

Research@ahdb.org.uk

Website

www.ahdb.org.uk