Published date: 9 November 2022

This notice was replaced on 26 April 2023

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 26 April 2023)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Contract summary


  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Miscellaneous business and business-related services - 79900000

  • Specialty design services - 79930000

Location of contract

Any region

Value of contract


Procurement reference


Published date

9 November 2022

Closing date

9 December 2022

Closing time


Contract start date

21 March 2023

Contract end date

31 December 2025

Contract type

Service contract

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



His Majesty's Government (HMG), has a requirement for the provision of International Content Design Services (ICDS) to support the delivery of the UK Pavilion (UKP) at Expo 2025 Osaka.

Expo 2025 ("Expo") will be taking place in Osaka, Japan. Expo will run from 13th April 2025 to 13th October 2025. This World Expo is a global gathering of nations dedicated to finding solutions to pressing challenges of our time by offering a journey inside a universal theme through engaging and immersive activities. The overarching theme of Expo 2025 is "Designing Future Society for Our Lives". Expo will welcome visitors from all over the world, allowing countries to build extraordinary pavilions and transform the host city for years to come. The UK, having secured a plot in the "Saving Lives" District, is looking to deliver its pavilion with the theme of "See Things Differently - Tomorrow, Today".

HMG wishes to appoint a supplier to produce creative ideas to shape the concept, content and visitor experience for the UKP at Expo. HMG is seeking a dedicated, inventive, and inspiring creative supplier that will enable us to interpret the UK's contribution to the theme to create the most original, inspiring and memorable visitor experience possible.

The Contract shall be split into two (2) Work Packages, (A) and (B). (A) will be a committed ask for the supplier to deliver upon award of contract. (B) will be a contract option, only commissioned by HMG if required. The contract term will run for an initial period of thirty-six (36) months, with an option to extend by up to six (6) months.

The contract has a maximum total budget of £1.44million (including VAT) and this value includes any available contract option(s) (i.e., Work Package (B)).

The Procurement is being run by the Department for International Trade (DIT), on behalf of HMG, and will follow the Restricted Procedure (2-Stage). The publication of this notice signifies the commencement of Stage 1, and interested suppliers are requested to submit a completed Standard Selection Questionnaire (SSQ) via DIT's e-tendering platform Jaggaer by the deadline indicated in this notice. DIT will then evaluate responses and shortlist suppliers for Stage 2, which will be the full Invitation to Tender (ITT). Suppliers can access Jaggaer via the folllowing link: - the project reference is "Project_1349".

The evaluation methodology, response particulars, and overview of the Procurement can be found in the attached Tendering Information (TI) document and associated schedules.

DIT intends to hold a Virtual Supplier Engagement Day on Monday 21st November 2022 (subject to change). If you are interested in attending, please message DIT via Jaggaer with email addresses of those wishing to attend, and an invite will be sent ahead of the session.

About the buyer


Old Admiralty Building, Admiralty Place