Published date: 13 March 2017

Last edited date: 13 March 2017

This notice was replaced on 17 May 2017

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 17 May 2017)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

  • Market and economic research; polling and statistics - 79300000

  • Library, archives, museums and other cultural services - 92500000

Location of contract

L2 2JH

Value of contract

£0

Procurement reference

NML Visitor Profiling Survey

Published date

13 March 2017

Closing date

3 March 2017

Contract start date

1 April 2017

Contract end date

31 March 2018

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region.
We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors.

The key data that we would need the survey to provide includes:

1) Basic profiling information
• Age and gender of respondent and those accompanying them
• Where the respondents live- postcode data
• Repeat visits to NML venues
• Museum & Gallery visiting habits in general and to NML specifically
• Ethnicity breakdown
• NS SEC breakdown (and SEG for comparison with historical data)
• Levels of disability among respondents

2) Marketing awareness information
• How respondents find out about the venues
• Awareness of temporary exhibitions

3) Motivational information
• How and why respondents decide to visit the venues
• Main factors that influence decisions to visit
• The appeal of temporary exhibitions

4) Satisfaction with visit
• How the visit matches up to prior expectations
• How likely respondents are to visit again or recommend to others

5) Media consumption
• Main radio station listened too
• Main newspaper read
• Use of social networking sites

A full description and instructions for tender responses are contained within the attachments

More information

Attachments

About the buyer

Contact name

Ian Lindsay

Address

127 Dale St
Liverpool
L2 2JH
England

Email

ian.lindsay@liverpoolmuseums.org.uk