Published date: 17 May 2017

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 3 March 2017

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

  • Market and economic research; polling and statistics - 79300000

  • Library, archives, museums and other cultural services - 92500000

Location of contract

L2 2JH

Value of contract

£0

Procurement reference

NML Visitor Profiling Survey/2

Published date

17 May 2017

Closing date

3 March 2017

Contract start date

1 April 2017

Contract end date

31 March 2018

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region.
We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors.

The key data that we would need the survey to provide includes:

1) Basic profiling information
• Age and gender of respondent and those accompanying them
• Where the respondents live- postcode data
• Repeat visits to NML venues
• Museum & Gallery visiting habits in general and to NML specifically
• Ethnicity breakdown
• NS SEC breakdown (and SEG for comparison with historical data)
• Levels of disability among respondents

2) Marketing awareness information
• How respondents find out about the venues
• Awareness of temporary exhibitions

3) Motivational information
• How and why respondents decide to visit the venues
• Main factors that influence decisions to visit
• The appeal of temporary exhibitions

4) Satisfaction with visit
• How the visit matches up to prior expectations
• How likely respondents are to visit again or recommend to others

5) Media consumption
• Main radio station listened too
• Main newspaper read
• Use of social networking sites

A full description and instructions for tender responses are contained within the attachments

More information

Previous notice about this procurement

NML Visitor Profiling Survey

  • Opportunity
  • Published 13 March 2017, last edited 13 March 2017

Attachments

Award information

Awarded date

21 March 2017

Contract start date

1 April 2017

Contract end date

31 March 2020

Total value of contract

£69,000

This contract was awarded to 1 supplier.

Liverpool City Region Local Enterprise Partnership

Address

12 Princes Parade
Liverpool
L3 1BG

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Ian Lindsay

Address

127 Dale St
Liverpool
L2 2JH
England

Email

ian.lindsay@liverpoolmuseums.org.uk