Published date: 10 September 2019

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 June 2019

Contract summary

Industry

  • Market and economic research; polling and statistics - 79300000

  • General management consultancy services - 79411000

Location of contract

Any region

Value of contract

£0

Procurement reference

CN0592

Published date

10 September 2019

Closing date

10 June 2019

Contract start date

1 August 2019

Contract end date

30 July 2021

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The 3NL team has a total budget of approximately £100k per annum Including VAT, this is to cover the cost of both marketing and econometrics specialists. At present the 3NL team is setting aside approximately £30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need.
The range of activities that a marketing specialist will be utilised for in relation to the Operator's investment proposals will include, but not limited to:

Pre-investment (assessment) support
• Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these.
• Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans.

Post-investment (monitoring) support
• Assisting in the development of a 'performance monitoring' dashboard that the Commission can use to measure the impact of the marketing investments.
• Providing assurance of investments through the review of the Operator's KPI's and performance monitoring metrics.

The Commission is open to suggestions on other ways to gain assurance during the pre and post assessment phases in relation to the Operator's marketing strategy, plans and performance from external consultants, at both the pre and post assessment phase.

More information

Previous notice about this procurement

Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3

  • Opportunity
  • Published 10 June 2019

Attachments

Award information

Awarded date

26 July 2019

Contract start date

1 August 2019

Contract end date

31 July 2022

Total value of contract

£30,000

This contract was awarded to 1 supplier.

APRIL STRATEGY LLP

Address

141 Wardour Street London
W1F 0UT
GB

Reference

Companies House number: 0

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Darren Jacobs

Address

4th Floor, Victoria Square House Victoria Square
Birmingham
B24BP
England

Telephone

0121 237 5922

Email

djacobs@gamblingcommission.gov.uk