Published date: 10 June 2019
This notice was replaced on 10 September 2019
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 10 September 2019)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Market and economic research; polling and statistics - 79300000
General management consultancy services - 79411000
Location of contract
Any region
Value of contract
£0
Procurement reference
CN0592
Published date
10 June 2019
Closing date
10 June 2019
Contract start date
1 August 2019
Contract end date
30 July 2021
Contract type
Service contract
Procedure type
Call-off from a framework agreement
A mini-competition or direct purchase from a pre-established framework agreement.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The 3NL team has a total budget of approximately £100k per annum Including VAT, this is to cover the cost of both marketing and econometrics specialists. At present the 3NL team is setting aside approximately £30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need.
The range of activities that a marketing specialist will be utilised for in relation to the Operator's investment proposals will include, but not limited to:
Pre-investment (assessment) support
• Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these.
• Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans.
Post-investment (monitoring) support
• Assisting in the development of a 'performance monitoring' dashboard that the Commission can use to measure the impact of the marketing investments.
• Providing assurance of investments through the review of the Operator's KPI's and performance monitoring metrics.
The Commission is open to suggestions on other ways to gain assurance during the pre and post assessment phases in relation to the Operator's marketing strategy, plans and performance from external consultants, at both the pre and post assessment phase.
About the buyer
Contact name
Darren Jacobs
Address
4th Floor, Victoria Square House Victoria Square
Birmingham
B24BP
England
Telephone
0121 237 5922
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