Published date: 8 May 2017

Last edited date: 8 May 2017

This notice was replaced on 26 June 2017

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 26 June 2017)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Market and economic research; polling and statistics - 79300000

  • Business and management consultancy and related services - 79400000

  • Miscellaneous business and business-related services - 79900000

    • Entertainment services - 92300000

    • Library, archives, museums and other cultural services - 92500000

    • Other community, social and personal services - 98000000

Location of contract

North West

Value of contract

£0 to £15,000

Procurement reference

Mucha Media Brief

Published date

8 May 2017

Closing date

10 May 2017

Contract start date

19 May 2017

Contract end date

26 October 2017

Contract type

Supply contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

National Museums Liverpool is looking to commission a media agency to manage the planning, purchasing and production of media assets as part of the marketing campaign to promote the upcoming exhibition Alphonse Mucha: In Quest of Beauty at the Walker Art Gallery, Liverpool. The exhibition runs 16 June to 29 October 2017.

The media plan will support National Museums Liverpool's marketing plan and will aim to:
• Drive footfall to the Walker Art Gallery and the Mucha exhibition
• In achieving the above, generate ticket sales to the exhibition to hit designated targets and generate income for National Museums Liverpool
• Broaden awareness of the Gallery and exhibition, and continue to diversify the venue's visitor profile to encourage UK-wide visits in addition to a local audience
• Engage with audiences beyond the gallery's walls; bringing content to the museum's new and existing audiences across the venue's digital channels.

The key objectives of the exhibition are to increase visitor numbers to the Walker, by meeting the proposed exhibition target, and to raise the Walker's profile as a gallery with internationally-renowned collections and an excellent exhibition programme.

• To meet visitor/ conversion rate and income generation targets.
• To grow NML's membership base.
• To engage visitors with the gallery through growth in social media followers and email database subscribers.
• To raise the profile of NML's collections, locally, nationally and internationally through the quality of its exhibits.
• Diversify the visitor profile of WAG and work to attract increased number of visits from those aged 35 - 55yrs.

A full description and instructions for tender responses are contained within the attachments

More information

Attachments

About the buyer

Contact name

Ian Lindsay

Address

127 Dale St
Liverpool
L2 2JH
England

Email

ian.lindsay@liverpoolmuseums.org.uk