Published date: 28 May 2019
Last edited date: 28 May 2019
This notice was replaced on 25 July 2019
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 25 July 2019, last edited 4 November 2022)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Software package and information systems - 48000000
IT services: consulting, software development, Internet and support - 72000000
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Recreational, cultural and sporting services - 92000000
Location of contract
TW9 4DU
Value of contract
£0
Procurement reference
TNA235
Published date
28 May 2019
Closing date
4 June 2019
Contract start date
17 June 2019
Contract end date
31 July 2021
Contract type
Service contract
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We send around 12 million marketing emails per year to over 300,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers.
Our main fortnightly email update is sent to around 250,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists.
Our current email marketing contract expires at the end of July 2019, and we are looking for a supplier who will not only deliver this service for us from 1 August 2019, but ensure a seamless transition between services.
More information
Attachments
-
- Invitation to Tender - Email Marketing.pdf
- Tender notice
- Invitation to Tender
-
- Clarification Qs&As for E-Mail Marketing.docx
- Tender notice
- Clarification Questions and Answers
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