Social Work England - Branding Campaign

Contract summary

Industry

• Marketing management consultancy services - 79413000

• Design consultancy services - 79415200

Location of contract

Yorkshire and the Humber

Value of contract

£20,000

Procurement reference

SWE0006

Published date

13 September 2019

Closing date

1 October 2018

Contract start date

2 December 2018

Contract end date

31 January 2019

Contract type

Not specified

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

Social Work England will be the new, specialist regulator of the social work profession in England. We are an independent public protection body, setting professional, education and training standards for social workers:

• We set the standards that regulate the social work profession, ensuring that children, adults, families and communities receive the best support in times of need.

• We operate at arm's length from government. That independence means we can respond to the changing demands of delivering social work practice safely and effectively.

• We want social workers in England to be trusted, highly skilled, safe and effective in their practice and our standards reflect that.

• During 2018, we will work with the current regulator (the Health & Care Professions Council) to ensure a smooth transition and continue to meet with social workers operating in different settings to communicate what the change means for them.

We do not expect to begin regulating the profession before spring 2019. As such, we are currently working in readiness to launch this brand new organisation including a recruitment drive, premises and creation of digital services.

A new brand is required at this stage of our journey to better reflect and communicate Social Work England's mission and personality. We want to help establish its future role in a busy landscape of organisations working with the profession to ensure we hit the ground running when we launch.

Work to build our profile and credibility among key audiences, including social workers, service users, employers and the public starts now. We are mindful that this is the beginning of a long journey to become the new regulator. As well as ensuring that our external presence is credible and respected, we also need to ensure that our brand is passionately advocated by the 120 or so new staff members we recruit.

2. Objective

• To appoint a specialist design agency who can help articulate our core values as an organisation and guide staff through the step-by-step process needed to turn ideas into a brand by October 2018.

• To develop a branding identity for Social Work England that will enable the organisation to clearly, consistently and compellingly communicate to its audiences by January 2019.

3. How to apply

Please contact Bailey Steel (Bailey.Steel@Socialworkengland.org.uk) or Katie Florence (Katie.Florence@Socialworkengland.org.uk) for further details on how to apply for this opportunity.

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More information

Previous notice about this procurement

Social Work England - Branding Campaign

• Opportunity
• Published 13 September 2019, last edited 13 September 2019

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Award information

Awarded date

12 October 2018

Contract start date

15 October 2018

Contract end date

31 January 2019

Total value of contract

£19,960

This contract was awarded to 1 supplier.

HEM DES LLP

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About the buyer

Contact name

Bailey Steel

Address

2 St Paul's Place 125 Norfolk Street
Sheffield
S12FJ
England

Telephone

01142742537

Email

bailey.steel@socialworkengland.org.uk

Website

www.socialworkengland.org.uk