Strategic Review of Key Destination Brands for East Midlands

Contract summary

Industry

• Advertising and marketing services - 79340000

Location of contract

East Midlands

Value of contract

£43,470

Procurement reference

NOTTSCC001-DN800509-26671751

Published date

15 December 2025

Closing date

21 November 2025

Closing time

12pm

Contract start date

1 December 2025

Contract end date

13 March 2026

Contract type

Service contract

Procedure type

Restricted procedure

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

Assess the current positioning, visibility, and effectiveness of East Midlands destination \r
brands among key visitor and influencer segments.\r
• Benchmark these brands against comparable UK regional destinations to identify their \r
strengths, weaknesses, and untapped opportunities.\r
• Identify overlaps, gaps, and opportunities for synergy between brands within the combined \r
authority area.\r
• Recommend strategies for differentiation, collaboration, and maximising market impact.\r
• Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring \r
brand stories align with visitor expectations and reflect local heritage

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More information

Previous notice about this procurement

Strategic Review of Key Destination Brands for East Midlands

• Awarded contract
• Published 15 December 2025

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Award information

Awarded date

27 November 2025

Contract start date

1 December 2025

Contract end date

13 March 2026

Total value of contract

£43,470

This contract was awarded to 1 supplier.

Reed Talent Solutions Limited (trading as Consultancy+)

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About the buyer

Contact name

Jamie Burton

Address

County Hall
Loughborough Road Westbridgford
Nottinghamshire
NG2 7QP
United Kingdom

Telephone

+44 1158044961

Email

jamie.burton2@nottscc.gov.uk

Website

http://www.nottinghamshire.gov.uk