Published date: 15 December 2025

This notice was replaced on 15 December 2025

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 15 December 2025)

Awarded contract - This means that the contract has been awarded to a supplier.


Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

East Midlands

Value of contract

£43,470

Procurement reference

NOTTSCC001-DN800509-26671751

Published date

15 December 2025

Closing date

21 November 2025

Closing time

12pm

Contract start date

1 December 2025

Contract end date

13 March 2026

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Assess the current positioning, visibility, and effectiveness of East Midlands destination
brands among key visitor and influencer segments.
• Benchmark these brands against comparable UK regional destinations to identify their
strengths, weaknesses, and untapped opportunities.
• Identify overlaps, gaps, and opportunities for synergy between brands within the combined
authority area.
• Recommend strategies for differentiation, collaboration, and maximising market impact.
• Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring
brand stories align with visitor expectations and reflect local heritage

Award information

Awarded date

27 November 2025

Contract start date

1 December 2025

Contract end date

13 March 2026

Total value of contract

£43,470

This contract was awarded to 1 supplier.

BrandFinance

Address

3 Birchin Ln, London EC3V 9BW

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Jamie Burton

Address

County Hall
Loughborough Road Westbridgford
Nottinghamshire
NG2 7QP
United Kingdom

Telephone

+44 1158044961

Email

jamie.burton2@nottscc.gov.uk

Website

http://www.nottinghamshire.gov.uk