Published date: 1 August 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 February 2020, 4pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

Any region

Value of contract

£265,000

Procurement reference

TD2020-008

Published date

1 August 2022

Closing date

10 February 2020

Closing time

4pm

Contract start date

16 March 2020

Contract end date

31 March 2021

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood."

The media partner will be required to work closely with the Seafish Consumer Marketing team, the Seafish Corporate Communications team, the appointed Concept partner, the appointed Content partner and the appointed PR/influencer partner.

We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs:

• Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT.
• Looks at the WHY (strategic thinking), from all angles. Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing.
• Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the customer is at the centre of everything we do.
• Embraces a measured approach to success - understanding overarching objectives and being able to articulate ROI for Seafish at every turn.
• Offers a creative mindset - providing proactive solutions, rather than expecting a 'horse to water' approach.
• Understands the long-term approach to seafood marketing with consumer audiences. This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision.

For more detailed information on the above tender, this can be found in the attached invitation to tender document.

Other tenders can be found on our website - https://www.seafish.org/article/tenders

More information

Previous notice about this procurement

Love Seafood Media Planning & Buying - FY2021

  • Opportunity
  • Published 13 January 2020, last edited 31 January 2020

Attachments

Links

Award information

Awarded date

22 June 2020

Contract start date

22 June 2020

Contract end date

1 September 2020

Total value of contract

£5,754

This contract was awarded to 1 supplier.

The Lane Media Agency

Address

Fettes Park
496 Ferry Road
Edinburgh
EH5 2DL

Reference

Companies House number: SC485510

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Greg Smith

Address

18 Logie Mill
Edinburgh
EH74HS
Scotland

Telephone

0131 558 3331

Email

Greg.Smith@seafish.co.uk

Website

www.seafish.org