Published date: 13 January 2020
Last edited date: 31 January 2020
This notice was replaced on 1 August 2022
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 1 August 2022)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
Any region
Value of contract
£265,000
Procurement reference
TD2020-008
Published date
13 January 2020
Closing date
10 February 2020
Contract start date
16 March 2020
Contract end date
31 March 2021
Contract type
Not specified
Procedure type
Open procedure (above threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood."
The media partner will be required to work closely with the Seafish Consumer Marketing team, the Seafish Corporate Communications team, the appointed Concept partner, the appointed Content partner and the appointed PR/influencer partner.
We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs:
• Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT.
• Looks at the WHY (strategic thinking), from all angles. Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing.
• Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the customer is at the centre of everything we do.
• Embraces a measured approach to success - understanding overarching objectives and being able to articulate ROI for Seafish at every turn.
• Offers a creative mindset - providing proactive solutions, rather than expecting a 'horse to water' approach.
• Understands the long-term approach to seafood marketing with consumer audiences. This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision.
For more detailed information on the above tender, this can be found in the attached invitation to tender document.
Other tenders can be found on our website - https://www.seafish.org/article/tenders
More information
Attachments
-
- TD2020-008 - Love Seafood Media Planning and Buying Tender - Jan 2020.pdf
- Tender notice
- Seafish Invitation to Tender
-
- Q&Asheet_29012020.xlsx
- Clarifications to bidders questions
- Q&A as at 29.01.20
Links
-
- https://www.seafish.org/article/tenders
- Tender notice
- Seafish Tender
About the buyer
Contact name
Greg Smith
Address
18 Logie Mill
Edinburgh
EH74HS
Scotland
Telephone
0131 558 3331
Website
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