Published date: 21 March 2024
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Data management services - 72322000
Location of contract
W1A 1AA
Value of contract
£8,000,000 to £10,000,000
Procurement reference
tender_399222/1332268
Published date
21 March 2024
Closing date
25 April 2024
Closing time
2pm
Contract start date
5 August 2024
Contract end date
28 August 2031
Contract type
Service contract
Procedure type
Open procedure (above threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The BBC is looking for the service of a Customer Data Platform (CDP), which will be responsible for data management, campaign management and activation. The service will ingest, host, model and manage data by connecting to the BBC's data warehouse, and will manage platform access to this data. It will also oversee campaign creation, orchestration and activation across multiple owned, CRM and paid media channels.
The spend range is over the term of 7 years.
This includes 1 year for integration/transition, named "Year 0", and a period of three (3) years from the Service Commencement Date (the "Initial Term"). The Contract may be extended for further 3 years from the end of the Initial Term.
The spend range over the 7 year term is between £8 million - £10 million. The spend ranges are not committed spend ranges, and are therefore "only an
estimation" of spend that could be made through the Agreement.
About the buyer
Contact name
Anna Neuman
Address
British Broadcasting Corporation
New Broadcasting House, Portland Place, London
W1A 1AA
England
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Closing: 25 April 2024, 2pm
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