Published date: 2 October 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 25 April 2024, 2pm

Contract summary

Industry

  • Data management services - 72322000

Location of contract

W1A 1AA

Value of contract

£4,500,000 to £8,000,000

Procurement reference

tender_399222/1409834

Published date

2 October 2024

Closing date

25 April 2024

Closing time

2pm

Contract start date

25 September 2024

Contract end date

24 September 2031

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.

This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.

The Contract may be extended for a further period of 36 months hence (1+1+1).

The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

More information

Previous notice about this procurement

Customer Data Platform (CDP)

  • Opportunity
  • Published 21 March 2024

Award information

Awarded date

21 August 2024

Contract start date

25 September 2024

Contract end date

24 September 2031

Total value of contract

£8,000,000

This contract was awarded to 1 supplier.

mParticle, Inc

Address

99 Wall Street, Suite 630, New York, New York 10005, U.S.A

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Anna Neuman

Address

British Broadcasting Corporation
New Broadcasting House, Portland Place, London
W1A 1AA
England

Email

anna.neuman@bbc.co.uk