Published date: 22 November 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Research and development services and related consultancy services - 73000000
Location of contract
SW1H 0ET
Value of contract
£154,155
Procurement reference
FM22158
Published date
22 November 2022
Closing date
12 September 2022
Closing time
11am
Contract start date
10 November 2022
Contract end date
31 March 2023
Contract type
Service contract
Procedure type
Call-off from a dynamic purchasing system
A mini-competition or direct purchase from a pre-established dynamic purchasing system.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
This procurement is being concluded following a mini competition under CCS Framework RM6126 Research and Insights
Marketplace DPS Subject Area
Business, Finance and the Economy
• Retail
Research Methods
Data Collection Method (general)
• Quantitative
• Qualitative
• Mixed method (qualitative and
quantitative)
• Face-to-face
• Online
Data Collection Method (qual specific)
• Cognitive interviewing / testing
• Depth interviews
Evaluation and Evidence Synthesis
• Experimental / quasi-experimental
impact evaluation
Experiments and Trials
• Online experiments
• Quasi-experimental trials
• Trial design and implementation
Research Specialisms
• Behavioural insights research
• Customer journey research
Sample Design / Source
• Panel
• Purposive sampling
Target participants
Business and the Economy
• Consumers
The research will be a key part of OPSS' evidence on online marketplace and addresses a
gap that has been identified.
By understanding the extent to which different messages impact consumers, it will help
OPSS to develop the strategy on online marketplaces and consumer-focused campaigns.
The project will run across two phases. The first phase will interview consumers as they
re-enact a recent purchase via an online marketplace. This qualitative phase will provide
an understanding of how consumers shop using online marketplaces - what information
do they look for / notice, and how aware are they of the origins of the product.
The second phase of the research will develop some of the themes from the first phase
into a set of questions to test prevalence on a wider, quantitative scale. In addition to the
short survey, there will be an experimental element, with the development and testing of
different messages to measure any reported impact these messages have with potential
consumers.
Award information
Awarded date
7 November 2022
Contract start date
10 November 2022
Contract end date
31 March 2023
Total value of contract
£154,155
This contract was awarded to 1 supplier.
Kantar Public UK Ltd
Address
4 Millbank, London, SW1P 3JA
Reference
Companies House number: 13663077
Supplier is SME?
Yes
Supplier is VCSE?
No
Attachments
-
- FM22158 redacted.pdf
- Signed contract
About the buyer
Contact name
Deborah Banner
Address
Polaris House,North Star Avenue
SWINDON
SN21FF
England
Telephone
01793 867520
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Closing: 12 September 2022, 11am