Published date: 19 January 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 8 February 2017

Contract summary

Industry

  • Market and economic research; polling and statistics - 79300000

  • Business and management consultancy and related services - 79400000

  • Printing and related services - 79800000

    • Miscellaneous business and business-related services - 79900000

Location of contract

IP1 6PN

Value of contract

£5,000

Procurement reference

Branding

Published date

19 January 2017

Closing date

8 February 2017

Contract start date

1 March 2017

Contract end date

1 August 2017

Contract type

Not specified

Procedure type

Not applicable

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The objective is to develop a full brand for Easton and Otley College and produce
1. Branding Bible which will include:
Research with key stakeholders
Overview of brand including history, vision and personality
Brand values
Enhanced logos and usage guidelines
Colours
Text and Tone of voice (Extremely important along with example do's and don'ts, words we like and don't like)
Imagery - specifications, style, examples
Fonts and typography
Letterhead and business card design
Design layouts and grids for print and web based projects (usable templates)
Prospectus replacement guidelines (Course fold out leaflets but fun and quirky)
Writing style and voice
Social Media guidelines
Visual examples for each rule including examples of proper and improper use for clarity

2. An alternative to the prospectus
Prospectus' are expensive and are also out of date as soon as they are printed. However, top satisfy the need for customers to take something tangible away, we would like to have an alternative, cheaper option. This could be in the form of subject area leaflets for example.

• Presentations pencilled for 13th/14th Feb

More information

Attachments

About the buyer

Address

Easton & Otley College
Easton
Norwich
NR9 5DX
England

Email

sara.rushworth@eastonotley.ac.uk