Published date: 3 April 2025

Last edited date: 8 May 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 13 January 2025, 11:59pm

Contract summary

Industry

  • Aeral advertising services - 79341500

Location of contract

North East

Value of contract

£244,676

Procurement reference

CCBP24A05.

Published date

3 April 2025

Closing date

13 January 2025

Closing time

11:59pm

Contract start date

25 February 2025

Contract end date

24 February 2027

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

People who have been infected and affected as a result of infected blood and blood products, have been suffering and campaigning for years. As a result, in 2017 a public inquiry, chaired by Sir Brian Langstaff, was set up to examine the circumstances that led to individuals being contaminated.

The IBCA was brought into existence to implement an Infected Blood Compensation Scheme, which will provide financial compensation to victims of infected blood, along with those affected as a result, on a UK-wide basis. To reach all of those infected and affected we need to develop a fully integrated communications strategy and marketing campaign, which we aim to implement from April 2025, and will potentially last for many years.

The IBCA require a strategic planning and media agency to work as part of an integrated agency team to build on their initial audience segmentation and strategic framework.

The Supplier will be required to develop a media plan that is evidence based, insight driven and audience centric, based on our target audience's media consumption across all touchpoints - paid, owned and earned. To support this work, a COM-B will be required, along with a Theory of Change to support comms, marketing and engagement activity.

More information

Attachments

Award information

Awarded date

25 February 2025

Contract start date

25 February 2025

Contract end date

24 February 2027

Total value of contract

£244,676

This contract was awarded to 1 supplier.

OMD GROUP LIMITED

Address

Bankside 3, 90 - 100 Southwark Street SE1 0SW London United Kingdom

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Crown Commercial Service on behalf of Cabinet Office : Cabinet Office

Address

Floor 9, The Capital Building, Old Hall Street
Liverpool
L3 9PP
England

Email

supplier@crowncommercial.gov.uk

Website

https://www.gov.uk/government/organisations/crown-commercial-service