Published date: 3 April 2025
Last edited date: 8 May 2025
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Aeral advertising services - 79341500
Location of contract
North East
Value of contract
£244,676
Procurement reference
CCBP24A05.
Published date
3 April 2025
Closing date
13 January 2025
Closing time
11:59pm
Contract start date
25 February 2025
Contract end date
24 February 2027
Contract type
Service contract
Procedure type
Call-off from a framework agreement
A mini-competition or direct purchase from a pre-established framework agreement.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
People who have been infected and affected as a result of infected blood and blood products, have been suffering and campaigning for years. As a result, in 2017 a public inquiry, chaired by Sir Brian Langstaff, was set up to examine the circumstances that led to individuals being contaminated.
The IBCA was brought into existence to implement an Infected Blood Compensation Scheme, which will provide financial compensation to victims of infected blood, along with those affected as a result, on a UK-wide basis. To reach all of those infected and affected we need to develop a fully integrated communications strategy and marketing campaign, which we aim to implement from April 2025, and will potentially last for many years.
The IBCA require a strategic planning and media agency to work as part of an integrated agency team to build on their initial audience segmentation and strategic framework.
The Supplier will be required to develop a media plan that is evidence based, insight driven and audience centric, based on our target audience's media consumption across all touchpoints - paid, owned and earned. To support this work, a COM-B will be required, along with a Theory of Change to support comms, marketing and engagement activity.
More information
Attachments
-
- REDACTED - CCBP24A05 Attachment 5 RM6125-Client-Call-Off-Schedules.docx
- Contract notice
- Redacted Call-off Order Form
Award information
Awarded date
25 February 2025
Contract start date
25 February 2025
Contract end date
24 February 2027
Total value of contract
£244,676
This contract was awarded to 1 supplier.
OMD GROUP LIMITED
Address
Bankside 3, 90 - 100 Southwark Street SE1 0SW London United Kingdom
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Crown Commercial Service on behalf of Cabinet Office : Cabinet Office
Address
Floor 9, The Capital Building, Old Hall Street
Liverpool
L3 9PP
England
supplier@crowncommercial.gov.uk
Website
https://www.gov.uk/government/organisations/crown-commercial-service
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Closing: 13 January 2025, 11:59pm