Published date: 16 June 2020

This notice was replaced on 27 June 2025

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 27 June 2025)

Awarded contract - This means that the contract has been awarded to a supplier.


Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

Yorkshire and the Humber

Value of contract

£2,500,000

Procurement reference

1920-16-CA-JB

Published date

16 June 2020

Closing date

29 January 2020

Contract start date

1 June 2020

Contract end date

31 May 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The University is seeking to appoint a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:
- delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally,
- raising the profile and enhancing the reputation of the University through institutional positioning and research impact,
- promoting the new University brand campaign achieving stand out and cut through in our competitive market place.
The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team.
All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.

More information

Previous notice about this procurement

Media Planning and Buying for Reputation and Student Recruitment Marketing

  • Opportunity
  • Published 20 December 2019

Links

Award information

Awarded date

4 June 2020

Contract start date

1 July 2020

Contract end date

30 June 2025

Total value of contract

£2,500,000

This contract was awarded to 1 supplier.

HYBRID NEWS LIMITED

Address

9 Level, Colston Tower,Colston Street
BRISTOL
Avon
BS1 4UX
GB

Reference

Companies House number: 06993551

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Joanne Bradbeer

Address

City Campus, Howard Street
SHEFFIELD
S11WB
England

Telephone

0114 2253569 ext 3569

Email

j.bradbeer@shu.ac.uk