Published date: 27 June 2025
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
Yorkshire and the Humber
Value of contract
£1,000,000
Procurement reference
1920-16-CA-JB
Published date
27 June 2025
Closing date
20 June 2025
Closing time
12pm
Contract start date
1 July 2025
Contract end date
31 March 2026
Contract type
Service contract
Procedure type
Other: Regulation 72 modification
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Regulation 72(1)(b)(ii) modification to extend the contract beyond its original term, as the University considers a change of contractor would cause significant inconvenience or substantial duplication of costs during key media campaigns relating to summer student recruitment and clearing. The increase in price does not exceed 50% of original contract value and is for a period of 8 months to allow a PA 2023 compliant procurement process to take place.
The University has published a UK3: Planned Procurement Notice stating its intention to compete the ongoing requirement in the near future. This is published under notice identifier: 2025/S 000-025017.
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:
- delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally,
- raising the profile and enhancing the reputation of the University through institutional positioning and research impact,
- promoting the new University brand campaign achieving stand out and cut through in our competitive market place.
The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team.
All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.
More information
Previous notice about this procurement
Media Planning and Buying for Reputation and Student Recruitment Marketing
- Awarded contract
- Published 16 June 2020
Award information
Awarded date
23 June 2025
Contract start date
1 July 2025
Contract end date
31 March 2026
Total value of contract
£1,000,000
This contract was awarded to 1 supplier.
Hybrid News Limited
Address
46-48 Queen Charlotte Street,
Bristol,
England,
BS1 4HXReference
Companies House number: 06993551
Value of contract
£1,000,000
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Procurement Team
Address
City Campus
SHEFFIELD
S11WB
England
Telephone
01142253431
Share this notice
Closing: 20 June 2025, 12pm
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