Published date: 20 October 2023

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 10 November 2023, 5pm

Contract summary

Industry

  • Marketing management consultancy services - 79413000

Location of contract

United Kingdom

Value of contract

£40,000

Procurement reference

T23-015

Published date

20 October 2023

Closing date

10 November 2023

Closing time

5pm

Contract start date

1 February 2024

Contract end date

30 June 2024

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

Yes

Description

UK Sport are looking for a costed business model and implementation plan for a transformational new central storytelling and content service, that will harness the incredible assets we have across 50 sports, and truly connect our priority audiences. Its purpose is to increase the relevance of Olympic and Paralympic sport, by building and engaging a very sizeable single fanbase through professional service and compelling storytelling, in and between Games. It will need to have built-in capability to collect, store, manage and track first party data enabling the sector to draw critical insights, to drive further engagement.

We would like to see the challenges outlined above explored in greater detail in a practical and purposeful fashion that would enable our organisations to take the sort of strategic and financial decisions required to make this a reality. The sort of questions we'd want to be addressed and answered by this Implementation Analysis would include:

1. What are the options for implementing a central storytelling vehicle to reach our priority target audiences?
2. What are the costs associated with implementing these options?
3. What are the timelines and associated phases of work with implementing these actions?
4. What are the major risks associated with implementing these actions? How can these be mitigated?
5. How would you leverage the athlete stories to ensure increased emotional connection with fans?
6. How would you maximise the post Games 'glow' to bring the athletes' stories back home to fans and communities?
7. Is there a simple narrative of the sport/athlete journey to the Games that could simplify the complex competition infrastructure for fans?
8. How could existing social media followers of sports/athletes be transitioned/added to a central platform
9. How could data be built on interests, preferences, purchasing info etc. And what questions would we need to ask to get to this?

Written response required

• Your understanding of the brief and core insights you offer
• How you will deliver the implementation analysis and business case development
• Initial early thinking and recommendations
• Initial cost estimates for scale of investment required
• Timeframe for delivery
• A detailed breakdown of your budget
• Why we should consider your agency including credentials and relevant
experience, clients and work
• The team who would work with us going forward

• UK Sport seeks to work with leading, responsible suppliers. We'd
like to understand your own commitments in the spaces of EDI,
Sustainability and Wellbeing in line with our ambitions to 'power
positive change'.

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- The Invitation to Tender (ITT) document is attached to the notice.

- The closing date for proposals is 10th November (5.00pm)

More information

Attachments

About the buyer

Contact name

Pete Crowe

Address

10 South Colonnade
LONDON
E14 3PU
England

Email

Procurement@uksport.gov.uk

Website

www.uksport.gov.uk