Published date: 17 December 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 1 November 2025, 12am

Contract summary

Industry

  • Radio broadcast transmission services - 64228200

Location of contract

United Kingdom

Value of contract

£11,666.66

Procurement reference

CCMA25A02.

Published date

17 December 2025

Closing date

1 November 2025

Closing time

12am

Contract start date

17 November 2025

Contract end date

16 November 2026

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Radio 'Fillers' are UK Government produced audio content assets,
similar in format to paid adverts, for important public health, public
welfare and safety messaging. The idea is that fillers may be chosen
and aired free-of-charge at the discretion of radio stations, by filling
any gaps in programming schedules. These Filler airtime spots are
donated free-of-charge. GCS has a central fillers team on behalf of
Government Departments to coordinate & maximise this free-of charge radio airtime.

Radio stations are under no obligation to run Filler content, meaning
scripting/messaging content that stations would like to use is crucial.
So neutral content - not promoting activities of departments &
ministers - and non-controversial messaging is important. To do this,
and to compete with Charity sector fillers, government fillers are
typically themed for public health, public welfare and general safety
content, aimed at improving lives of citizens (examples include: Floods Action; Stop Smoking; Vaccinations; Drink Drive; Emergency Alerts).

The requirement is for a digital delivery service to distribute Radio Filler assets to a range of UK Commercial Radio media owners. The fillers must be delivered to radio broadcasters on behalf of all subscribing government departments, so they are potentially aired in any free of charge, donated airspace.

More information

Attachments

Award information

Awarded date

27 November 2025

Contract start date

17 November 2025

Contract end date

16 November 2026

Total value of contract

£11,666.66

This contract was awarded to 1 supplier.

TAG EUROPE LIMITED

Address

1-5 Poland Street W1F 8PR London United Kingdom

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Crown Commercial Service on behalf of Cabinet Office : Cabinet Office

Address

Floor 9, The Capital Building, Old Hall Street
Liverpool
L3 9PP
England

Telephone

3450103503

Email

supplier@crowncommercial.gov.uk

Website

https://www.gov.uk/government/organisations/crown-commercial-service