Published date: 21 April 2016

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 11 May 2016

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

London

Value of contract

£80,000

Procurement reference

R0316a

Published date

21 April 2016

Closing date

11 May 2016

Contract start date

22 June 2016

Contract end date

30 June 2017

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

In order to achieve the aim of improving women's safety, London Councils will oversee a publicity campaign to increase downloads of the app. London Councils is looking to appoint a contractor to create, implement, oversee and evaluate a publicity campaign to achieve 30,000 downloads of a women's safety app in London.

We expect a significant element of the campaign to be digital, although communications collateral may be part of the campaign if the contractor deems it beneficial. In addition, we also expect collateral [digital and other] which could be used by the 32 boroughs and the City of London to promote the app themselves through their existing channels and networks.

Elements of the campaign to be managed by the appointed agency may include but are not limited to:

• Producing creative ideas for the campaign taking into account that they will be run across digital media and potentially print.
• Producing and managing a successful advertising and promotional strategy with a focus on increasing downloads of the app by women.
• Digital advertising on appropriate websites.
• Social media advertising.
• Developing and implementing a media strategy.
• Producing materials for boroughs to use themselves such as print templates for posters, gifs, press release templates.
• Working closely with London Councils officers, borough communication teams and other essential partners.
• Presenting to the London Ventures Board or other meetings as required.

London Councils represents London's 32 borough councils and the City of London. It is a cross party organisation that works on behalf of all of its member authorities regardless of political persuasion. London Councils makes the case to government, the Mayor and others to get the best deal for Londoners and to ensure that our member authorities have the resources, freedoms and powers to do the best possible job for their residents and local businesses.

London Ventures is a joint partnership between EY and London Councils and is overseen by the Capital Ambition Board, a sub-committee of London Councils. London Ventures fosters innovation in public service delivery by bringing the public and private sectors together. The Capital Ambition Board has recently approved an app called Tap-it as a London Venture, on the basis that it has the potential to improve the personal safety of women aged 18-45 in London.

More information

Attachments

Award information

Awarded date

5 July 2016

Contract start date

5 July 2016

Contract end date

5 January 2017

Total value of contract

£113,600

This contract was awarded to 1 supplier.

Tullo Marshall Warren Ltd

Address

10 Great Pulteney Street,
London,
W1F 9NB

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Claire Wortley

Address

London Councils
59½ Southwark Street
London
SE1 0AL
England

Email

claire.wortley@londoncouncils.gov.uk

Website

http://www.londoncouncils.gov.uk/