Published date: 12 February 2018

This notice was replaced on 1 March 2018

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 1 March 2018)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Research and development consultancy services - 73200000

Location of contract

Any region

Value of contract

£0 to £24,999

Procurement reference

Competitor Review Research for Marketing Liverpool

Published date

12 February 2018

Closing date

20 February 2018

Contract start date

21 February 2018

Contract end date

31 March 2018

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Northern cities of Liverpool, Manchester, Leeds, Hull and Newcastle have been successful in securing £1m over two years from the 'Discover England Fund' to develop two exciting new 'collections' which will go on sale to international audiences in 2018.

The £1m project will enable us to develop, create, curate and present new culturally-led internationally-attractive bookable and commissionable products across the 5 cities for pre-defined target audiences in near European markets. The propositions are market driven and respond to 'Opportunities of particular interest to the DEF fund', notably the 'sweetspot' of Millennials/Young Active Explorers immersing in 'urban culture' beyond London & 'Cultural Adventurers' exploring the 'rich culture and heritage of cities outside London'.

Currently two product concepts are being developed with the help of qualitative and quantitative research and will be subsequently refined.

Research is required to help optimise the proposed propositions by understanding the competitor set across key audiences in the selected key European markets.

Marketing Liverpool is therefore seeking an organisation to undertake competitor analysis/research across 3 key European markets to support the development of the propositions and determine which are the most fertile markets for each product/proposition.

More information

Attachments

Links

About the buyer

Contact name

Zac Roberts

Address

39 Old Hall Street
LIVERPOOL
L39PP
England

Telephone

0151 600 2924

Email

zroberts@liverpoolvision.co.uk