Published date: 21 April 2017
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Location of contract
London
Value of contract
£1,500,000
Procurement reference
tender_130759/580333
Published date
21 April 2017
Closing date
13 January 2017
Contract start date
1 April 2017
Contract end date
31 March 2019
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.
More information
Previous notice about this procurement
AB Testing and Optimisation Services
- Opportunity
- Published 6 December 2016
Award information
Awarded date
31 March 2017
Contract start date
1 April 2017
Contract end date
31 March 2019
Total value of contract
£1,500,000
This contract was awarded to 1 supplier.
Optimizely Inc.
Address
San Francisco, United States
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Address
Broadcasting House, Portland Place
London
W1A 1AA
England
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Closing: 13 January 2017
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