Published date: 14 August 2017
Last edited date: 14 August 2017
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Research and development services and related consultancy services - 73000000
Location of contract
Any region
Value of contract
£30,000
Procurement reference
FINANCE NO 206
Published date
14 August 2017
Closing date
28 August 2017
Contract start date
8 September 2017
Contract end date
27 October 2017
Contract type
Service contract
Procedure type
Negotiated procedure
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We now want to re-develop the website to coincide with the launch of a new funding strategy in 2019, and are commissioning this research to inform the content and information architecture of the new site.
HLF's 2017-18 business plan has made promoting the National Lottery brand and demonstrating the value of heritage as a good cause a corporate priority. This is likely to be endorsed in a forthcoming Corporate Strategy.
The website needs to prioritise:
• A strengthened focus on National Lottery players in our communications and advocacy
• Improving recognition and awareness of the National Lottery while promoting heritage as a TNL good cause, amongst the public
• Building on HLF's profile as a sector leader, communicating the impact of our funding
Therefore, to complement those applying for funds or running projects, there needs to be a focus on how we can meaningfully reach and engage the wider public and opinion-formers with an aim of increasing awareness of National Lottery funding for heritage and showcasing the difference heritage makes in people's lives. There is an aspiration to give this audience parity with our applicant/grantee audience.
The research should explore what content these audiences would expect of HLF (if at all) - beyond our remit as a grant-giver aiming to attract and help applicants for funding. It should also recommend how relevant areas of our website should be presented to allow for efficient user journeys.
About the buyer
Contact name
Tom Scott
Address
HOLBEIN PLACE
LONDON
SW1W 8NR
England
Website
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Closing: 28 August 2017
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