Published date: 1 July 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 December 2021, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

LS2 7UE

Value of contract

£720,000

Procurement reference

CF-0681000D0O000000rwimUAA3

Published date

1 July 2022

Closing date

24 December 2021

Closing time

12pm

Contract start date

27 January 2022

Contract end date

31 May 2023

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC.

The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access).

The campaign will comprise three components:
1. Pan-London marketing targeting all eligible women (Above the line campaign)
2. Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities
3. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices

More information

Previous notice about this procurement

Media Buying-London Cancer Screening Campaign

  • Awarded contract
  • Published 4 March 2022

Award information

Awarded date

2 February 2022

Contract start date

27 January 2022

Contract end date

31 May 2023

Total value of contract

£720,000

This contract was awarded to 1 supplier.

Manning Gottlieb OMD

Address

Bankside 3, 90-100 Southwark Street SE1 0SW

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Russell Greenwood

Address

Quarry Hill
Leeds
LS2 7UE
UK

Email

russell.greenwood@nhs.net