Published date: 23 August 2023
This notice was replaced on 3 January 2024
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 3 January 2024)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
West Midlands
Value of contract
£20,000 to £60,000
Procurement reference
05141-2023
Published date
23 August 2023
Closing date
10 September 2023
Closing time
11:59pm
Contract start date
2 October 2023
Contract end date
31 March 2024
Contract type
Service contract
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
Create Central is developing its Skills Accelerator programme, funded through the BFI Skills Cluster Fund, to increase the number of opportunities for people from across the West Midlands, specifically from underrepresented groups, to find employment or develop existing careers as below-the-line production crew working in the region.
The key to increasing opportunities for those from underrepresented backgrounds is to authentically reach a diverse range of networks and communities outside of the mainstream media to ensure that as wide a range of people as possible are aware of Create Central's Skills Accelerator training programmes and wider opportunities.
To this end, Create Central wishes to commission a marketing freelancer or agency to work alongside an events company and training providers to deliver marketing campaigns that will focus on attracting applicants to the Skills Accelerator training programmes and Skills Accelerator supporting events.
The marketing must ensure that our Skills Accelerator opportunities reach the intended audience and that all Create Central Skills Accelerator opportunities have a consistent look and feel that identifies them as part of the West Midlands Skills Cluster. With this in mind, we must reach all areas of the West Midlands, so we cannot exclusively target Birmingham.
The appointed supplier will be required to work closely with Create Central (including the in-house social media accounts manager) and our specialist Outreach and Engagement Partner, who will provide a clear strategic approach and open networks for all suppliers to support the delivery of marketing and events for the programme.
We anticipate that this will involve both online and non-digital marketing. For example, it might involve identifying and engaging influencers to access their networks and ensure we are not just reaching 'the usual suspects'.
The contract start date is anticipated to be 2 October 2023.
The initial contract end date will be 31 March 2024, with 2 x 1-year optional extension periods included, so a final end date of 31 March 2026. Options periods will be invoked at the Authority's sole discretion.
The budget for this work is £20,000 per contract year (£60,000 total).
If interested in this opportunity, please visit https://www.createcentraluk.com/news/skillstenders
for the RfQ documents and submission details.
About the buyer
Contact name
Will Pemberton
Address
16 Summer Lane
BIRMINGHAM
B19 3SD
England
Website
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