Published date: 1 August 2016

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 19 April 2016

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£28,835

Procurement reference

16-17 BCI 04

Published date

1 August 2016

Closing date

19 April 2016

Contract start date

28 April 2016

Contract end date

30 June 2016

Contract type

Not applicable

Procedure type

Not applicable

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Market Research MR130001 Framework Agreement contract

Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances
The next main burst of Tax Credits advertising will be the Renewals campaign activity which will run from 20th June - 31st July 2016. The communications objectives of the marketing campaign are to encourage:
• At least 82% of claimants to renew before the July 31st deadline (in 2016)
• At least 50% of claimants to renew online (in 2016)
Research has been undertaken to track previous Tax Credits campaigns. Historically there have been two waves (pre and post) of research per year:

• Pre wave Renewals tracking - to provide a baseline prior to the campaign starting
• Post wave Renewals tracking - to understand the effectiveness of the campaign after it has finished.
The purpose of this research is to measure the effectiveness of the June - July 2016 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following:
• Awareness of the campaign
• Comprehension of key messages
• Online renewals - what encouraged them to renew online
• Call to action - have they understood the need to renew online and have they renewed their claim

More information

Attachments

Award information

Awarded date

19 April 2016

Contract start date

28 April 2016

Contract end date

30 June 2016

Total value of contract

£28,835

This contract was awarded to 1 supplier.

GfK UK LTD

Address

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Khateja Salajee

Address

100 Parliament Street
London
London
SWIA 2BQ
England

Email

khateja.salajee@hmrc.gsi.gov.uk