Published date: 7 August 2017
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
London
Value of contract
£75,000 to £100,000
Procurement reference
K-7-8-6-2-1-1
Published date
7 August 2017
Closing date
29 August 2017
Contract start date
15 September 2017
Contract end date
31 March 2018
Contract type
Service contract
Procedure type
Not specified
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The National Army Museum wishes to appoint an agency(ies) to design, develop, and deliver a campaign (through launch and beyond) to raise the profile of the Special Forces exhibition in order to drive both traditional visitors and new visitors to this exciting temporary exhibition.
This project is divided into 3 strands of work:
Strand 1 - develop the concept creative for a launch campaign to run across multiple platforms: (eg outdoor, digital, social, print).
Strand 2 - production and artwork to deliver the individual elements from the agreed creative concept across all channels, supporting the agreed media plan.
Strand 3 - develop and negotiate (buy) a multi-channel media plan that covers the launch period activity and through the remaining 8 months of the exhibition run, providing reach, impact (across audiences) and return on investment.
More information
Attachments
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- Special Forces Marketing Agencies Creative Pitch Brief FINAL.docx
- Tender notice
- Brief
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- NAM_Brand_Guidelines_Comprehensive_04.pdf
- Tender notice
Links
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- https://www.nam.ac.uk/sites/default/files/attachments/Special-Forces-Marketing-Agencies-Creative-Pitch.zip
- Tender notice
- Link to files
Additional text
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Note: Due to staff leave, if the primary contact is not available contact Ms L Stranks 020 7881 2447 email:lstranks@nam.ac.uk
About the buyer
Contact name
Mr M White
Address
National Army Museum
Roayl Hospital Road
London
SW3 4HT
England
Telephone
020 7881 2493
Website
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Closing: 29 August 2017
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