Published date: 26 January 2023
This notice was replaced on 15 February 2023
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 15 February 2023)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Market research services - 79310000
Location of contract
England, Wales, Northern Ireland
Value of contract
£50,000
Procurement reference
CCRC - Behavioural Study Mag23
Published date
26 January 2023
Closing date
8 February 2023
Closing time
5pm
Contract start date
13 February 2023
Contract end date
31 March 2023
Contract type
Works
Procedure type
Competitive quotation (below threshold)
The buyer selects a group of potential suppliers to invite to tender.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
The CCRC is looking to engage a market research partner for a short term engagement looking at how best to engage individuals who have been been through the Criminal Justice System at Magistrates Court level, and may have been a victim of a miscarriage of justice.
The objective of the research is:
• To understand the key barriers and motivators that are impacting on the target audiences applying to the CCRC.
• Identify which behavioural levers are the most effective at engaging with the target audiences.
• To identify trusted agents in this area and how the CCRC could potentially utilise the communication and engagement channels of these stakeholders effectively.
• To identify campaign/engagement approaches that utilise trusted voices, social and traditional media channels, messages, images and tone of voice that resonate with the various target audiences.
• To review whether the current information for applicants is effective in guiding potential applicants from the target audience.
The research methodology and expected outputs
As we expect the target audiences to be difficult to recruit and interview, we anticipate the use of a mix-methods form of research. We also expect that, because of the sensitivity of the topics under discussion, focus groups will not be used for this commission. The bidder should look for innovative ways to recruit and engage with target audiences.
The bidder will be expected to provide details on how they will achieve the following work items:
• A direct recruitment strategy to recruit people from the target audience.
• A recruitment strategy that covers how they will engage with potential partners and stakeholders to make contact with the target audiences.
• Topic guides will need to be produced and agreed with the CCRC for the primary research.
• A communication and engagement strategy that clearly demonstrates how the CCRC can engage with the key target audiences including some examples of potential engagement materials.
• To review the current application information in light of the findings of the research and make proposals that would maximise the effectiveness of applicant information for the target population.
Timescales and planning
Tenders need to be returned by 5.00pm Wednesday 8th February, successful bidders will be notified by Friday 10th February.
The CCRC expects the work to be carried out before end of March 2023, with primary research taking place over the first month and analysis, feedback and production of materials taking place over the final 2 weeks . The bidder should produce a detailed plan of how the work will be managed over this period, including a risk assessment and mitigation strategy.
Budget
A maximum budget of £50,000 (inclusive of VAT) has been allocated for this commission. Tenders will be scored against three criteria:
• Methodology - 40%
• Deliverables - 40%
• Value - 20%
About the buyer
Contact name
Wayne Gough
Address
23 Stephenson Street
BIRMINGHAM
B2 4BH
England
Telephone
01212320865
Website
Share this notice
All content is available under the
