Published date: 7 July 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 6 August 2021, 3pm

Contract summary

Industry

  • Sales, marketing and business intelligence software package - 48480000

Location of contract

United Kingdom

Value of contract

£3,000,000

Procurement reference

BC/01846

Published date

7 July 2021

Closing date

6 August 2021

Closing time

3pm

Contract start date

1 October 2021

Contract end date

29 September 2023

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

British Council intend to procure a Marketing Automation Platform during July/August 2021.

Please first complete he NDA and submit to gain access to the tender documents.

The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.

Embedding a Marketing Automation Platform links strongly into our strategic priorities by:
1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.
2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

More information

Previous notice about this procurement

British Council - Marketing Automation Programme

  • Future opportunity
  • Published 15 June 2021, last edited 23 June 2021

Additional text

Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil
in order to take part in the tender process.

Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return.

Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT.

About the buyer

Address

Bridgewater House
Manchester
M1 2BB
England

Email

uk.procurement@britishcouncil.org