Published date: 15 June 2021

Last edited date: 23 June 2021

This notice was replaced on 7 July 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Opportunity (published 7 July 2021)

Closed future opportunity - This means that a potential contract has passed its approach to market date. A buyer can choose to consider any supplier interest or convert this notice into an opportunity ready for live procurement.


Contract summary

Industry

  • Sales, marketing and business intelligence software development services - 72212480

  • Sales or marketing software development services - 72212481

  • Business intelligence software development services - 72212482

Location of contract

United Kingdom

Value of contract

£3,000,000

Procurement reference

BC/01846

Published date

15 June 2021

Approach to market date

5 July 2021

Contract start date

2 August 2021

Contract end date

1 August 2023

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.

Embedding a Marketing Automation Platform links strongly into our strategic priorities by:
1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.
2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.


More information

Spend profile

This table displays the spend profile of the notice
Financial year Budget
2021/2022 £2,500,000
2022/2023 £500,000

Additional text

Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process.

Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return.

Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT.


About the buyer

Address

10 Spring Gardens
LONDON
SW1A2BN
England

Email

uk.procurement@britishcouncil.org