Published date: 12 August 2019

This notice was replaced on 8 June 2020

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 8 June 2020)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

Any region

Value of contract

£100,000,000

Procurement reference

tender_213470/790560

Published date

12 August 2019

Closing date

6 September 2019

Contract start date

2 January 2020

Contract end date

1 January 2024

Contract type

Service contract

Procedure type

Competitive procedure with negotiation (above threshold)

Anyone may ask to participate, but only those who are pre-selected will be invited to submit initial tenders and to negotiate.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their
licence fee has funded and how they can access them to achieve maximum value from their licence fee. New
digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to
reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to
fulfil our responsibilities, that we use paid for media channels to complement our owned media.
The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of
external media activity, as well as delivering strategic insights and analysis of the wider emerging media market.
This is critical to ensure we deliver value for money to the UK public.
The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid
media budget and the fees payable to the agency estimated at 25 000 000 GBP.

For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes
and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences
who are spending less time on our owned platforms, we need to use paid for media alongside our owned media.
Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to
create awareness of the programmes and services they have paid for through their licence fee.

More information

Links

Additional text

Please register your interest in this project by taking the following steps:
1) Register your company on the BravoSolution e-Tendering portal (this is only required once):
1.1) Go to https://bbc.bravosolution.co.uk
1.2) Click the link on the login page to register;
1.3) Accept the terms and conditions and click 'Continue';
1.4) Enter your correct business and user details;
1.5) Note the username you chose and click 'Save' when complete;
1.6) You will shortly receive an email with your temporary password.
2) Express an interest in the tender:
2.1) Login to the portal with the username/password;
2.2) Click the 'PQQs/ITTs Open to all Suppliers' link (these are pre-qualification questionnaires or invitations to tender open to any registered supplier);
2.3) Click on the relevant PQQ/ITT to access the content;
2.4) Click the 'Express Interest' button at the top of the page. This will move the PQQ/ITT into your 'My PQQs/My ITTs' page (this is a secure area reserved for your projects only);
2.5) You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ITT Details' box.
3) Responding to the tender:
3.1) Click 'My Response' under PQQ/ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining);
3.2) You can now use the 'Messages' function to communicate with the buyer and seek any clarification;
3.3) Note the deadline for completion, and then follow the onscreen instructions to complete the PQQ/ITT. There may be a mixture of online and offline actions for you to perform (there is detailed online help available);
3.4) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance, please consult the online help, or contact the Bravo e-Tendering help desk.

About the buyer

Address

Broadcasting House, Portland Place
London
W1A 1AA
England

Email

hannah.stevenson@bbc.co.uk