Published date: 8 June 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 6 September 2019

Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

Any region

Value of contract

£100,000,000

Procurement reference

tender_213470/860728

Published date

8 June 2020

Closing date

6 September 2019

Contract start date

1 June 2020

Contract end date

31 May 2024

Contract type

Service contract

Procedure type

Competitive procedure with negotiation (above threshold)

Anyone may ask to participate, but only those who are pre-selected will be invited to submit initial tenders and to negotiate.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media.

The BBC has therefore procured a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.

The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and agency fees estimated at GBP 25 m p.a.

For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences who are spending less time on our owned platforms, we need to use paid for media alongside our owned media. Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee.

More information

Previous notice about this procurement

Media Strategy and Buying Services

  • Opportunity
  • Published 12 August 2019

Award information

Awarded date

1 June 2020

Contract start date

1 June 2020

Contract end date

31 May 2024

Total value of contract

£100,000,000

This contract was awarded to 1 supplier.

Havas Media Ltd

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Broadcasting House, Portland Place
London
W1A 1AA
England

Email

hannah.stevenson@bbc.co.uk