Published date: 30 April 2018

Last edited date: 30 April 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 8 December 2017

Contract summary

Industry

  • Research and development consultancy services - 73200000

Location of contract

Any region

Value of contract

£70,000 to £90,000

Procurement reference

RD1001239

Published date

30 April 2018

Closing date

8 December 2017

Contract start date

31 January 2018

Contract end date

31 July 2018

Contract type

Supply contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Qualitative study to gain a detailed understanding of how and why adults decide to undertake learning. The research will develop our understanding of the behavioural drivers for the decisions they take, and it will identify the critical points where adults make decisions and what levers are available to policy makers to influence those.

The aims of this project are to:
1) Identify the motivations to undertaking learning as an adult.
2) Identify the barriers to entering learning as an adult.
3) Identify what information sources and networks potential learners are aware of and interact with.
4) Map the decision making process to adopt a particular learning pathway. This will identify at which points different barriers and motivations affect potential learners, and what trigger points exist in which adults are likely to re-enter learning.
5) Explore how motivations, barriers, awareness, processes and experiences vary for different groups of adults and different types of learning to assist in better targeting interventions.
6) Identify what practical levers exist to encourage more adults into learning, and where, when and with whom they would best be employed in order to have most impact.

We expect that a recognised behaviour theory framework (e.g. COM-B) will be used to conduct a content analysis of 1-1 interviews with adult learners and non-learners. This will lead to a structured method of mapping motivations and barriers to learning in the decision making process and potential opportunities for interventions.

WORD LIMIT SHOULD BE NOT LONGER THAN 1,000 WORDS

More information

Previous notice about this procurement

Decision Making of Adult Learners

  • Opportunity
  • Published 1 December 2017, last edited 1 December 2017

Attachments

Additional text

CLOSING DATE FOR EXPRESSIONS OF INTEREST - MIDDAY 8TH DECEMBER
PLEASE SEE ATTACHMENTS FOR INFORMATION/TEMPLATES

WORD LIMIT SHOULD BE NO LONGER THAN 1,000 WORDS

Award information

Awarded date

26 January 2018

Contract start date

2 February 2018

Contract end date

21 September 2018

Total value of contract

£89,225

This contract was awarded to 1 supplier.

Kantar Public

Address

222 Gray's Inn Road, London WC1X 8HB

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Ben Jenkins

Address

2 St Pauls Place
Sheffield
S1 2FJ
England

Email

ben.jenkins@education.gov.uk