Published date: 19 January 2023

Closed early engagement


Closing date: 17 February 2023

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Advertising consultancy services - 79341100

    • Advertising management services - 79341200

    • Advertising campaign services - 79341400

    • Aeral advertising services - 79341500

    • Marketing services - 79342000

Location of contract

East of England

Procurement reference

22098

Published date

19 January 2023

Closing date

17 February 2023

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Cambridgeshire County Council (CCC) is responsible for the upkeep and maintenance of the region's roundabouts. The key consideration is that the roundabouts are safe for road users. This means they cannot be overgrown to such a point that visibility is adversely affected.

CCC have had a contract for roundabout sponsorship for many years, with periodic reviews but continuing largely unchanged. Under the terms of the original contract the provider took responsibility for the advertising on 58 roundabouts, with others from the districts planned to come under the contract as individual historic agreements ended. Records from the time show very few roundabouts were unsponsored. Neither CCC nor the provider were required to apply for Advertising Consent, and the provider would eventually maintain all 180 roundabouts in the County, regardless of whether they hosted advertising activity. It is noted that by maintaining the roundabouts the provider gives the benefit of a cost avoidance to the Authority, although the exact figure attributed to this is to be confirmed.

CCC invite interested parties to complete and return the attached document "CCC Roundabout Sponsorship Soft Market Testing Questionnaire", to allow the Authority to take an informed decision on how to shape the procurement process that shall follow later in 2023.

More information

Attachments

About the buyer

Contact name

Jon Collyns

Address

New Shire Hall Emery Crescent
Enterprise Campus,
Huntingdon
PE28 4YE
England

Telephone

07775703930

Email

Jon.collyns@cambridgeshire.gov.uk