Published date: 22 September 2021
Last edited date: 22 September 2021
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising and marketing services - 79340000
Marketing management consultancy services - 79413000
Location of contract
Ukraine
Value of contract
£25,000 to £120,000
Procurement reference
UKECA11082021
Published date
22 September 2021
Closing date
20 October 2021
Closing time
11:59pm
Contract start date
20 November 2021
Contract end date
28 February 2022
Contract type
Service contract
Procedure type
Open procedure (above threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The project aims to provide the UA:PBC, the Ukrainian public broadcaster, with the support needed to create a clear and compelling brand and marketing strategy for its entire portfolio of brands. Looking at both the masterbrand and all its sub-brands, the project aims to articulate each brand's concept, purpose, positioning, differentiators and personality. This should be contained within a brand guide, which should include but not be limited to: brand system, colour, typography, brand voice/language, sound, motion behaviours, logo and marketing applications (billboards, digital, social, sample promo frames). The objective of this exercise is to create a universal (set of) brand(s) that appeals to all Ukrainians, develop a positive perception among Ukrainian audiences towards the Ukrainian public service broadcaster, and contribute to increasing trust in public service broadcasting. In order to then develop and communicate the brand strengths and drive audiences, the project aims to support the broadcaster in developing a promotional campaign.
Tenders must be sent to the contracting authority before 20/10/2021 at 23:59. All applications must include the requested documents. Applications must be submitted in English exclusively to the contracting authority.
By email to: Ellie.haworth@bbc.co.uk and Julie.boutros@bbc.co.uk
Either by post or by courier service, in which case the evidence shall be constituted by the postmark or the date of the deposit slip, to: Ellie Haworth, BBC Media Action Ibex House, EC3N1DY, London UK.
The contract title (UA:PBC branding and marketing strategy and campaign) and reference (UKECA11082021) must be clearly indicated on the email subject line or marked on the envelope containing the application and must always be mentioned in all subsequent correspondence with the contracting authority.
About the buyer
Contact name
Ellie Haworth
Address
BBC Media Action
Ibex House, 42-47 Minories
London
EC3N 1DY
England
Website
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Closing: 20 October 2021, 11:59pm
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