National Lottery Omnibus Tracker

Contract summary

Industry

• Market and economic research; polling and statistics - 79300000

Location of contract

Any region

Value of contract

£45,864 to £67,140

Procurement reference

CN0554

Published date

29 March 2019

Closing date

1 February 2019

Contract start date

19 February 2019

Contract end date

18 February 2020

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

The GC conducts a monthly online omnibus survey to measure participation in National Lottery products, attitudes towards the National Lottery and the incidence of problem and at risk gambling behaviour. We are now seeking competitive tenders for running the tracker from April 2019 onwards and this document outlines the work required.
For tracking purposes, we do require costs for an approach which closely replicates the current methodology and sample definition. However we are also open to additional suggestions for alternative approaches which you believe would enhance the survey.

Specifications
Details of the specifications are given in the table below.
Survey objectives


The GC needs to track consumer behaviour and attitudes in relation to the National Lottery (in the context of other gambling activity), to ensure there is a sound evidence base to fulfil our regulatory duties with regard to the National Lottery operator (currently Camelot). With the announcement of the fourth national lottery licence competition, the tracker survey will also serve as a tool for measuring consumer attitudes towards creating a National Lottery that is fit for the future. An omnibus survey which delivers a regular, nationally representative sample is preferred, so that trends over time can be identified with confidence.
Sample definition
Nat rep sample of GB adults aged 16+. As a minimum we expect controls on age, gender, region and working status. Please detail how you ensure a nat rep sample, including quotas and weighting applied.

Sample size Option 1: 1,000 per month
Option 2: 2,000 per month

Additional options
In addition to the core samples mentioned above, we may need to conduct occasional boost samples with sub groups of interest; for example children aged 11-15 or participants in particular types of gambling etc. Please advise if you would be able to offer this flexibility and if possible, indicate approximate costs for conducting boost samples.

Questionnaire
We have an established core questionnaire, consisting of questions asked on a monthly and a quarterly basis. We will also frequently need to add ad hoc questions on a wave by wave basis and therefore the questionnaire content is likely to evolve over time.

At this stage, please provide costs based on the question outline below. Note that where the questions are asked of a sub-set of the sample, we have indicated the approximate qualifying incidence in brackets, so you can take this into account in your costs. Quarterly questions have also been highlighted.

Please also detail your full ratecard costs so we can measure the impact of potential questionnaire changes on a wave by wave basis (for example, making permanent changes to the questionnaire, asking questions on a quarterly basis or just on one wave only).

We would expect your support with questionnaire changes including your recommendations on wording and format where appropriate.

• When last played NL games (ask all):

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More information

Attachments

• National Lottery Online Omnibus Tracker Contract.docx
• Signed contract

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Award information

Awarded date

18 February 2019

Contract start date

19 February 2019

Contract end date

18 February 2020

Total value of contract

£45,864

This contract was awarded to 1 supplier.

Populus

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About the buyer

Contact name

Darren Jacobs

Address

4th Floor, Victoria Square House Victoria Square
Birmingham
B24BP
England

Telephone

0121 237 5922

Email

djacobs@gamblingcommission.gov.uk