Published date: 7 October 2020

Last edited date: 8 October 2020

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 23 October 2020, 12pm

Contract summary

Industry

  • IT services: consulting, software development, Internet and support - 72000000

Location of contract

SW1P 3BT

Value of contract

£0 to £45,000

Procurement reference

tender_252725/893016

Published date

7 October 2020

Closing date

23 October 2020

Closing time

12pm

Contract start date

2 November 2020

Contract end date

31 January 2021

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Social Mobility Commission (SMC) seeks bids to update our microsite. Visit www.socialmobilityworks.org.
We monitor progress towards improving social mobility in the UK and promotes social mobility in England. We are an independent statutory body created by an Act of Parliament.
The SMC delivers a program of work aimed at employers, with a goal of increasing socio-economic diversity and inclusion within the workplace. We started with a cross-industry toolkit in Feb 2020. We launched a microsite to showcase our toolkit, case studies, masterclass series & write blogs. This microsite has become the most important engagement tool for the program, enabling employers to see upcoming events, our recommendations, summaries of our research & more.
Since launching the microsite 6 months ago, we have steadily grown our audience. Based on our analytics on LinkedIn, where we drive traffic to our microsite, our audience is on target: HR leads in UK firms. We have been happy with our growth; however, we believe that we can use insights from our first 6 months of operations to improve performance & make operational changes that would both expand our audience and improve usability of the site.
In an assessment of our search engine optimisation (SEO), we are underperforming against similar organisations. We seek to address this by leveraging the potential of our existing plug-in Yeost. In addition, we seek to reach larger audiences by adding new content that has already been tested & found effective.
First, we will build a 'maturity assessment' which was tested as part of our behavioural insights research. Second, we will launch sector-specific toolkits that have been developed with industry partners and SMC-commissioned analysis. This will drive engagement from new industries who do not yet engage with us.
Finally, the updates will provide users with an enhanced experience on the site. We will achieve this in several ways e.g. the measurement page will be reworked to include more tailored guidance on how to measure and assess socio-economic background against national benchmarks-a request employers have repeatedly asked us for & on which we are generating guidance e.g. an expanded 'case study' page will allow us to showcase the 30+ case studies in new & engaging ways, which was a recommendation from our behavioural insights research.
The supplier will work with SMC to prioritise activities. In the first instance, we will prioritise the update to the data page, which we hope to be completed within the first two weeks of the project (end of Oct/early Nov 20, depending on the contract start date). We will then prioritise the new industry pages, by early to mid-November. We will then prioritise the events page, to support our ongoing program of monthly events.
We are inviting proposals to deliver this 'microsite 2.0'. Suppliers will be expected to work within our existing Wordpress-built site. Essential Criteria outlines minimum standards a supplier must meet.

More information

Attachments

Additional text

To register your interest and bid for this opportunity please follow this link

https://education.app.jaggaer.com/esop/guest/go/opportunity/detail?opportunityId=49887

Please click login / register top right of the page.

About the buyer

Address

Sanctuary Building
London
SW1P 3BT
England

Email

michelle.lawrence@education.gov.uk