Published date: 9 January 2023

Last edited date: 24 January 2023

This notice was replaced on 23 March 2023

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 23 March 2023)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • IT services: consulting, software development, Internet and support - 72000000

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

TW9 4DU

Value of contract

£80,000

Procurement reference

TNA519

Published date

9 January 2023

Closing date

3 February 2023

Closing time

5pm

Contract start date

15 March 2023

Contract end date

30 April 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic.
Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists.
The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent.
Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.

More information

Attachments

About the buyer

Address

RUSKIN AVENUE
RICHMOND
TW94DU
England

Email

procurement@nationalarchives.gov.uk