Published date: 11 June 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 13 December 2019

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

London

Value of contract

£128,000

Procurement reference

PRO104a

Published date

11 June 2020

Closing date

13 December 2019

Contract start date

13 January 2020

Contract end date

13 January 2023

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below:
1) Measure perception changes and the impact of our marketing activity
a. Understanding how our marketing changes the perceptions of our audiences
b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live

There is also a requirement this year to test our key messages with our audiences:

2) Test key messaging - understanding the resonance and impact of key messaging with our audiences

Each of the above is required for each of our key audiences - international visitors, students and investors.
We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports.

More information

Previous notice about this procurement

Provision of Marketing Evaluation Services

  • Opportunity
  • Published 10 December 2019, last edited 10 December 2019

Attachments

Additional text

Please complete the RFP document and the Pricing Schedule and return to London & Partners.

Award information

Awarded date

1 January 2020

Contract start date

13 January 2020

Contract end date

31 March 2022

Total value of contract

£120,500

This contract was awarded to 1 supplier.

OPINIUM RESEARCH LLP

Address

24a St. John Street
LONDON
EC1M 4AY
GB

Reference

Companies House number: OC331181

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Rob Palmer

Address

2 More London Riverside
LONDON
SE12RR
England

Telephone

020 7234 5687

Email

rpalmer@londonandpartners.com

Website

https://www.londonandpartners.com/