Published date: 13 November 2023

Last edited date: 29 November 2023

This notice was replaced on 29 July 2024

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 29 July 2024)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Software package and information systems - 48000000

Location of contract

PO1 3NH

Value of contract

£14,500 to £24,000

Procurement reference

230725

Published date

13 November 2023

Closing date

18 December 2023

Closing time

12pm

Contract start date

25 January 2024

Contract end date

25 January 2027

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

This tender opportunity is issued jointly by the National Museum of the Royal Navy (NMRN Operations) and the Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for the provision of a social media listening platform for the National Museum of the Royal Navy (all sites), The Mary Rose Museum and Portsmouth Historic Dockyard.

NMRN requires the use of a single email-sending platform. The primary functions of this platform will be to:

• Maintain a structured on-going customer journey communications from prospective visitors, donors, members and newsletter sign-ups.

• Deliver dynamic newsletters, solus and promotional emails, with the aim of increasing footfall, ticket sales, revenue and secondary spending (e.g., retail).

• Maintain customer relationships as an easy way for visitors to contact NMRN who may have queries or positive/negative feedback.

• Manage ad-hoc, monthly, annual, trigger-based email communications based on data provided through our CRM (Customer Relationship Management) integration with Dynamics 365.

• Be able to implement different branding, dependant on the attraction/museum we are informing visitors about.

• Minimum number of email addresses/subscribers stored within the system is 500,000.

There is also the need for continuous development, keeping in line with new emerging trends and technologies, the way we promote our attractions means we may add new communication methods in future.

The full scope of requirements for this tender can be found within Annex A of the tender documentation.

Clarifications must be sent to tenders@nmrn.org.uk for a response within the clarification period.

More information

Attachments

About the buyer

Contact name

Dave Hartley

Address

NMRN, Main Road (PP66),
HMNB Portsmouth
Portsmouth
PO1 3NH
United Kingdom

Telephone

02392891370

Email

procurement@nmrn.org.uk