Published date: 3 March 2022

Last edited date: 3 March 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 21 March 2022, 5pm

Contract summary

Industry

  • Research services - 73110000

  • Research consultancy services - 73210000

Location of contract

United Kingdom

Value of contract

£30,000

Procurement reference

WWF/CF021/0084

Published date

3 March 2022

Closing date

21 March 2022

Closing time

5pm

Contract start date

25 March 2022

Contract end date

31 August 2022

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Objectives and scope
We are seeking support to develop and deliver an exciting behaviour change pilot project that engages retail customers in healthier, more sustainable eating. Specifically, we want to encourage customers to eat less and better meat, and more vegetables, wholegrains and plant proteins.

Recognising that different customer segments have different needs, priorities and characteristics, we have chosen to focus on two target segments: low-income families, who are typically high consumers of meat and dairy products, and 'dabblers', customers who are open to changing their diets.

The pilot project should:

• Improve customer knowledge, skills and attitudes toward healthier, more sustainable diets
• Employ bespoke strategies, techniques and messages to effectively engage the two target segments
• Develop and test different meat reduction pathways with customers (e.g., meat as a treat, less and better meat)
• Approach sustainable diets in a positive and non-polarising way, especially with regard to meat and dairy consumption
• Make meat-reduced diets the norm in a way that resonates with the target segments
• Be based on recognised behaviour change theory (e.g., COM-B, ISM)
• Be designed to create lasting behaviour change
• Provide insights to both partners on how best to communicate on healthy, sustainable diets to achieve customer behaviour change, and which elements of the pilot are suitable for scaling to a larger audience

More information

Attachments

About the buyer

Contact name

Joanna Trewern

Address

The Living Planet Centre,Brewery Road
Woking
GU214LL
England

Telephone

01483 412290

Email

JTrewern@wwf.org.uk