Published date: 4 March 2022
This notice was replaced on 4 March 2022
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 1 July 2022)
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
LS2 7UE
Value of contract
£720,000
Procurement reference
CF-0681000D0O000000rwimUAA1
Published date
4 March 2022
Closing date
24 December 2021
Closing time
12pm
Contract start date
27 January 2022
Contract end date
31 March 2022
Contract type
Service contract
Procedure type
Call-off from a framework agreement
A mini-competition or direct purchase from a pre-established framework agreement.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC.
The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access).
The campaign will comprise three components:
1. Pan-London marketing targeting all eligible women (Above the line campaign)
2. Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities
3. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices
Award information
Awarded date
2 February 2022
Contract start date
27 January 2022
Contract end date
31 March 2022
Total value of contract
£720,000
This contract was awarded to 1 supplier.
Manning Gottlieb OMD
Address
Bankside 3, 90-100 Southwark Street SE1 0SW
Reference
None
About the buyer
Contact name
Russell Greenwood
Address
Quarry Hill
Leeds
LS2 7UE
UK
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