Published date: 13 February 2024

Last edited date: 29 February 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 12 March 2024, 5pm

Contract summary


  • Software programming and consultancy services - 72200000

  • Research and development consultancy services - 73200000

  • Design and execution of research and development - 73300000

    • Market and economic research; polling and statistics - 79300000

    • Business and management consultancy and related services - 79400000

    • Miscellaneous business and business-related services - 79900000

    • Library, archives, museums and other cultural services - 92500000

Location of contract

TR26 2HE

Value of contract


Procurement reference

St Ives Digital Trail

Published date

13 February 2024

Closing date

12 March 2024

Closing time


Contract start date

8 April 2024

Contract end date

30 March 2026

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



Project overview
Bernard Leach (St Ives) Trust Ltd (Leach Pottery) are seeking a team to deliver a key part of their programme of work funded by the Town Deal. This will be a key part of the developing Cultural Strategy in St Ives, as well as delivering benefits for local residents and businesses.

An innovative, place-based, culture-led digital project that uses local voices and stories to actively engage visitors and locals in discovering St Ives beyond the usual places and spaces.

The problems we're trying to solve
St Ives has a rich and varied historic and contemporary heritage and much of it goes undiscovered by both visitors and residents. R&D work so far has suggested that residents feel disconnected from the tourist offer and don't attend events in the town. There is no one "home" for the local cultural offer and it's disconnected from local businesses.

If we're successful, residents, businesses and visitors will have an improved perception of place:
1. Local businesses will benefit from both local people and visitors feeling more engaged, wanting to spend more time in the town, and finding new ways to enjoy the local area.
2. Cultural organisations will benefit from a way to share content and stories, and potentially events.
3. Visitors to St Ives have a deeper and wider understanding of the contemporary and historic heritage and culture of the area.
4. Local communities have higher levels of engagement in local culture and heritage, and feel invested in their local area.
5. Cultural organisations, local businesses, and local communities feel represented; they proudly promote the project because they feel ownership of it.
6. Participants in the project (including business, young people and cultural organisations) have higher levels of digital skills

As part of the project, we need to deliver:
1. Discovery activity and branding workshops with businesses, young residents and cultural organisations
2. A portfolio of curated and original digital content (including text, images, video and audio) representing the widest definition of St Ives' heritage, cocreated with at least ten local organisations
3. A digital offer with a strong cohesive identity that engages locals and visitors and promotes the local offer
4. A robust plan for the longer-term management of the platform and content
5. A strong brand and targeted marketing campaign that promotes the platform and supports the project's outcomes
6. Training sessions for local businesses and cultural organisations so they get the best out of the platform and increase their digital skills

Key results
We'll know we're successful if:
1. 100 local people are engaged in the project
2. 5,000 users in the first year
3. Local businesses and cultural organisations feel like the project has given them value

More information


  • St Ives Digital Trail FAQ v2.1.docx
  • Clarifications to bidders questions
  • Clarifications to bidders questions - amended from previous version which included an incorrect date.

About the buyer

Contact name

Sara Matson


Higher Stennack