Published date: 25 September 2025

Open future opportunity - This means that the buyer is not yet ready to invite bid applications but early notification has been provided and some dialogue may be possible.


Approach to market date: 25 October 2025

Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

Brazil, Indonesia, Mexico, South Africa

Value of contract

£30,000 to £900,000

Procurement reference

EOI_PFRU_2025-128

Published date

25 September 2025

Approach to market date

25 October 2025

Contract start date

25 November 2025

Contract end date

25 May 2026

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Private procurement rules

Supply chain notices are business-to-business transactions and are not bound by the same rules and restrictions as public sector contracts. The UK government is not responsible for the conduct of such procurement.

Description

Request for Expressions of Interest
Submission deadline: October 25, 2025
The Partnership Fund for a Resilient Ukraine (PFRU) seeks a qualified agency or group of experts to support the Government of Ukraine (GoU) in advancing a high-impact narrative on the mass abduction and unlawful deportation of Ukrainian children by Russian actors. This campaign is a core component of Ukraine's broader international advocacy under the "Bring Kids Back UA" initiative and aims to mobilize global awareness through sustained engagement in key Global South countries-specifically Brazil, South Africa, Mexico, and Indonesia.
The campaign will focus on public awareness, stakeholder engagement, and civic mobilization, grounded in transitional justice and emotionally resonant storytelling.
The selected agency or group of experts will lead the design and execution of strategic communications efforts tailored to each country's media, cultural, and civic landscape. Activities will include content development, influencer engagement, campaign amplification, and briefings with relevant stakeholders. Essential qualifications include a demonstrated track record in running sensitive international campaigns, experience working in the target countries, and an ability to deliver compelling narratives with strategic clarity and local relevance.
PFRU is seeking an agency or group of experts with an operational presence or proven delivery capacity in Brazil, South Africa, Mexico, and Indonesia. Local insight and contextual fluency are essential for developing and implementing campaigns that resonate with national audiences, reflect themes of justice and memory, and align with each country's unique civic and media environment. Preference will be given to those with deep knowledge of local media ecosystems, cultural narratives, and stakeholder networks.
Please note: That this is NOT an Invitation to Tender (ITT). PFRU-2 is seeking to identify and pre-select organizations to receive the ITT based on the criteria outlined below.
Organizations interested in receiving a copy of the ITT shall submit the EOI with following information in 2-3 pages maximum:
• A concise description of your current operations or partnerships in each of the four aforementioned countries - Brazil, South Africa, Mexico, and Indonesia.
• Evidence of delivery capacity, such as staff numbers, affiliate offices, or consortia members.
• A brief overview of comparable campaigns you have implemented in Brazil, South Africa, Mexico, or Indonesia within the past five years, with preference for examples related to justice, memory, civic engagement, or human rights.
As part of the Expression of Interest submission, interested vendors are also required to complete and submit the Due Diligence Questionnaire (attached).
Please note: EOIs that do not include the completed Due Diligence Questionnaire may not be considered for the next stage of the selection process.

More information

Spend profile

This table displays the spend profile of the notice
Financial year Budget
2025/2026 £30,000

Attachments

How to apply

Follow the instructions given in the description or the more information section.

About the buyer

Contact name

Sevil Veliulayeva

Address

1
Benjamin Street Farringdon
London
EC1M 5QL
England

Email

PMU-UKR-PFRU@chemonics.com