Published date: 1 June 2021

Last edited date: 1 June 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 30 June 2021, 12pm

Contract summary

Industry

  • Data services - 72300000

  • Data analysis services - 72316000

  • Web search engine providers - 72414000

Location of contract

CM1 1SQ

Value of contract

£0

Procurement reference

T20/33

Published date

1 June 2021

Closing date

30 June 2021

Closing time

12pm

Contract start date

1 October 2021

Contract end date

30 September 2023

Contract type

Service contract

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Please find attached documents relating to the tender for Search Engine Optimisation (SEO) tender for Anglia Ruskin University.

Please note the closing date for your Selection Questionnaire submission(s) is 12 noon on 1 July 2021.

Please do not complete the Invitation to tender (ITT) documentation. You will be informed whether you have progressed to the ITT stage.


Tenderers must check that all the documents listed in the contents have been received and are complete in all respects.
Documents that must be returned to us completed in full are:
20210601_SQ

Tenderers are to note lodgement of large electronic files may take time and as such tenderers must allow sufficient time to fully transmit all files prior to the closing time. Please see paragraph 1.16 of the Tender Information document for further information.

End date for Contract Finder is for information only.

 

More information

Links

Additional text

https://in-tendhost.co.uk/angliaruskinuniversity/

The tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at
https://in-tendhost.co.uk/angliaruskinuniversity/ .
To receive documents, the users must first register and obtain log in details. Existing users should log in to the website and express interest.



Delivery Notes

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.
We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.
Over a 6 month period we would expect the following elements to be addressed:
In terms of consultancy, the University requires:
o Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel
o Identification of key search terms which could aid visibility
o Review of target landing pages and assess their ability to rank for target keywords
o Identification of any content gaps
o Advice on actions required to preserve SEO during projects such as content mergers and IA updates
o Identify and prioritise influencers who could provide valuable backlinks

For page level optimisation we require the agency to:
o Recommend and advise on target keywords
o Provide ongoing on-page optimisation of agreed course keywords
o Provide ongoing on-page optimisation of agreed support keywords

For technical SEO checks we require:
o Regular technical SEO check to maintain technical best practice
o Advice on how to address and resolve any technical SEO issues
o Advice on how to address Sitecore specific issues

For Reporting we require the agency to:
o Advise on appropriate tracking and measurement to determine success
o Provide regular reports with agreed metrics to show progress and ROI
o Reports summarising advice and strategies to improve SEO.



Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Procurement Department

Address

Bishop Hall Lane
Chelmsford
Essex
CM1 1SQ
UK

Telephone

0845 196 5933

Email

procurement@anglia.ac.uk