Published date: 5 July 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 28 January 2022, 12pm

Contract summary

Industry

  • Software package and information systems - 48000000

  • IT services: consulting, software development, Internet and support - 72000000

Location of contract

B15 2TT

Value of contract

£4,500,000

Procurement reference

SC9514/21

Published date

5 July 2022

Closing date

28 January 2022

Closing time

12pm

Contract start date

27 April 2022

Contract end date

26 April 2026

Contract type

Service contract

Procedure type

Competitive dialogue (above threshold)

Tenders are invited from pre-qualified suppliers after discussion of requirements and potential solutions.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The University of Birmingham invites tenders for supply of Customer Relationship Management (CRM) software and associated configuration services to support the transformation of the student acquisition process and experience.
The solution will replace several tools and technology used to support student attraction, application, and conversion activities across the entire education portfolio.
At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience.
Key areas of activity included within the scope of requirements include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions.
It is envisaged that the University will create an internal product team to work alongside the successful supplier to rollout and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform.
We would therefore welcome the opportunity for potential suppliers to engage with us to refine these requirements through competitive dialogue.

Award information

Awarded date

30 June 2022

Contract start date

27 April 2022

Contract end date

26 April 2026

Total value of contract

£4,500,000

This contract was awarded to 1 supplier.

CRIMSON LIMITED

Address

Unit 2640,Kings Court, The Crescent The Hive, Birmingham Business Park
BIRMINGHAM
West Midlands
B37 7YE
GB

Reference

Companies House number: 04097664

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Michelle Palfrey

Address

University of Birmingham
BIRMINGHAM
B152TT
England

Email

m.duckett@bham.ac.uk